Insights & Updates

Here’s what’s on our minds right now.

R2C GROUP GAINS LENDINGTREE ACCOUNT

R2C Group announced today that after a formal review it has won the media account for LendingTree, the nation’s leading online loan marketplace.

Update

Advanced TV Targeting: A Small Step Forward

In spite of a lack of targeting, TV advertising continues to grow, albeit slowly. The old black box on the living room wall still moves needles for a lot of businesses.

Insight

Now Hear This: Podcasts are Here to Stay

2017 has been a year of widespread change, but if there’s one certainty in the world of media, it’s that podcasts are here to stay.

Insight

Forget Everything You Know About Your Customers

We marketers love to imagine our customers. We want to see them, understand them and get inside their heads. Who knew that for decades these efforts have been suppressing business results?

Insight