Insights & Updates

Here’s what’s on our minds right now.

E-Commerce Quickly Disrupting Advertising, Not Just Retail

When data is at the center decision making, advertising traditions are pushed aside. Instead, there are hypotheses that are tested, measured, and verified. Anything else is a waste of time.

Insight

Trust me on this one

Advertising, like government, moves at the speed of trust.

Insight

JOY MCCAMMON JOINS R2C GROUP AS DIRECTOR OF TALENT MANAGEMENT

R2C Group, the data-driven creative and media agency, announced today that is has hired Joy McCammon as Director of Talent Management. McCammon will provide strategic direction across all aspects of human resources for the agency.

Update

As E-Commerce Transforms Business, Agencies Must Follow

Becoming more data oriented is not a simple matter. Data is a culture and a mindset. When it comes to creating a more real-time, data-driven culture, there are a few themes that can be consistently reinforced.

Insight