Insights & Updates

Here’s what’s on our minds right now.

The Reality Of Augmenting Television

If virtual reality (VR) and augmented reality (AR) aren’t in your video vocabulary yet, they probably should be. These new technologies represent the most significant evolution to the video medium since color television.

Insight

Chasing Cultural Relevance In The Age Of OTT

In a burgeoning on-demand world, the value exchange represented by content that is underwritten by advertising has become pretty muddled.

Insight

Rovi, TiVo And The Future Of Addressability

If the FCC succeeds in decoupling set-top boxes from cable providers, what impact will that have on addressable TV?

Insight

Is Television Ever Going To Improve?

How will television improve over the next five years? It’s not a fair question, right? Improve for whom? Audiences? Networks? Advertisers?

Insight