Insights & Updates

Here’s what’s on our minds right now.

Playing Games at Work

We live in a world surrounded by gamification. It’s only natural that these concepts have crept into the workplace. Here are a few ideas for the HR team where gamification can lead to increased employee engagement and good health.

Insight

In Today’s Media Marketplace, Clout Is Overstated

The advantage of bulk-buying media has shrunk in a world where performance measurement and near-term accountability have become more important requirements to clients. It’s up to the modern media buyer to find the best ways to advantage a client on inventory commitments.

Insight

TV Is Going Away (Or Not)

TV is going away – or is it? There are significant shifts in behavior and consumption, but that large black rectangle in the living room doesn’t appear to be going away.

Insight

How Can Persuasion Occur in a Distrustful World?

The U.S. is experiencing the worst ever collapse of trust in the survey’s history. So as marketers, how can we influence and ultimately persuade people who are distrustful, disengaged and exist in their own information Echo Chamber bubbles?

Insight