Insights & Updates

Here’s what’s on our minds right now.

How Trump Win Explains Future Of TV Advertising

A political pundit once said that the only poll that matters is the one on Election Day, but that belies the true difference between polling and voting: one is attitudinal, while the other is behavioral.

Insight

Affiliate Marketers Can Do More Harm Than Good, Part 1

If affiliate marketing is part of your paid-search strategy, there is a 29% chance that one of your affiliates is stealing valuable Web traffic by hijacking URLs.

Insight

The Cult Of Accountability

With so shockingly few converts, it’s easy to believe that the mantle of “accountability” in television advertising (really, advertising in any of its forms) would feel like a fringe form of faith.

Insight