Insights & Updates

Here’s what’s on our minds right now.

In Today’s Media Marketplace, Clout Is Overstated

The advantage of bulk-buying media has shrunk in a world where performance measurement and near-term accountability have become more important requirements to clients. It’s up to the modern media buyer to find the best ways to advantage a client on inventory commitments.

Insight

TV Is Going Away (Or Not)

TV is going away – or is it? There are significant shifts in behavior and consumption, but that large black rectangle in the living room doesn’t appear to be going away.

Insight

How Can Persuasion Occur in a Distrustful World?

The U.S. is experiencing the worst ever collapse of trust in the survey’s history. So as marketers, how can we influence and ultimately persuade people who are distrustful, disengaged and exist in their own information Echo Chamber bubbles?

Insight

We All Worship At The Altar Of Super Bowl

Remember when we thought a million bucks was a lot to pay for a Super Bowl ad? Wow, how things have changed.

Insight