Insights & Updates

Here’s what’s on our minds right now.

Programmatic TV Buying: The Nuance of ‘Inevitability’

I recently formed a small roundtable discussion on programmatic TV buying. There was a lot of interest in participating until I mentioned that I might write about it. After that, cue the crickets.

Insight

It May Work at Costco, But Stop Buying (Advertising) in Bulk

Like the automakers and financial institutions, these agencies are slow moving, bulky organizations with massive teams and billions of dollars in assets. When you combine all of these factors, something is bound to go wrong, right?

Insight