Insights & Updates

Here’s what’s on our minds right now.

The Cult Of Accountability

With so shockingly few converts, it’s easy to believe that the mantle of “accountability” in television advertising (really, advertising in any of its forms) would feel like a fringe form of faith.

Insight

Programmatic TV Buying: The Nuance of ‘Inevitability’

I recently formed a small roundtable discussion on programmatic TV buying. There was a lot of interest in participating until I mentioned that I might write about it. After that, cue the crickets.

Insight