Insights & Updates

Here’s what’s on our minds right now.

A Simple Trap: Television And The Legacy Of Digital Accountability

Click-through rate (CTR) is a very simple, understandable metric. It makes sense. It’s so simple that it must be a decent proxy for something, right? Unfortunately, it generally is not.

Insight

How to create online video ads that work

Not all online video ads are reaching consumers correctly. Here are some guidelines to consider when developing creative.

Insight

The Ascendency Of Analytics

I’ve since hired many young people with degrees aligned with our professions with great success. But a young person with a degree in marketing analytics? I want that person. Like, yesterday I needed them. Here’s why.

Insight