Insights & Updates

Here’s what’s on our minds right now.

Super Bowl 50: The (Fair) Price Of Impact

Participation in the Super Bowl is not for the faint-hearted, and running ads here is in many ways an act of faith. But if any of my clients expressed interest, I would totally counsel them to figure out a way to pony up and do it.

Insight

A Cord-Cutting Wish List

As a TV media professional, cord-cutting fills me with an angst that, at the end of the day, I think is probably unjustified.

Insight

No Man is a Failure Who Has Stuff

Christmas (and the advertising that goes with it) doesn’t have to be hyperbolic. It doesn’t have to change your life. But there’s no need for it to be dull.

Insight

A Simple Trap: Television And The Legacy Of Digital Accountability

Click-through rate (CTR) is a very simple, understandable metric. It makes sense. It’s so simple that it must be a decent proxy for something, right? Unfortunately, it generally is not.

Insight