Insights & Updates

Here’s what’s on our minds right now.

An Innovative Thought About Innovation

Creativity can lead to innovation. And innovation can lead to creativity. But they are not the same–and neither is dependent on the other.

Insight

What’s the value of TV ads in a digital age?

Good news folks. People are still watching TV. While the content may be spread out a little thinner than four major broadcast networks, as a TV ad guy, it feels great.

Insight

Super Bowl 50: The (Fair) Price Of Impact

Participation in the Super Bowl is not for the faint-hearted, and running ads here is in many ways an act of faith. But if any of my clients expressed interest, I would totally counsel them to figure out a way to pony up and do it.

Insight

A Cord-Cutting Wish List

As a TV media professional, cord-cutting fills me with an angst that, at the end of the day, I think is probably unjustified.

Insight