Insights & Updates

Here’s what’s on our minds right now.

Putting Online Video Advertising In Context

It's important to understand that online video and video that is online are not the same, even if they’re intended to accomplish similar objectives.

Insight

What Powers Creative Excellence at Cannes? Oftentimes, It’s Envy

If there's any common theme in the advertising business culture, it's envy. You only need to read a few comments deep on any advertising blog to feel the barely disguised glare of "invidere" (Latin for "to look with malice").

Insight

Rovi, TiVo And The Future Of Addressability

If the FCC succeeds in decoupling set-top boxes from cable providers, what impact will that have on addressable TV?

Insight