Rovi, TiVo And The Future Of Addressability
Bryan Noguchi, Senior Vice President, Media Director
If the FCC succeeds in decoupling set-top boxes from cable providers, what impact will that have on addressable TV?
June 06, 2016
Insight
Affiliate Marketers Can Do More Harm Than Good, Part 2
Brian Wensel, Digital Media Director
In Part Two of this series, learn what URL hijacking is, how to identify when it’s happening to you, and how to go about protecting your brand.
May 12, 2016
Insight
Affiliate Marketers Can Do More Harm Than Good, Part 1
Brian Wensel, Digital Media Director
If affiliate marketing is part of your paid-search strategy, there is a 29% chance that one of your affiliates is stealing valuable Web traffic by hijacking URLs.
May 10, 2016
Insight
Is Television Ever Going To Improve?
Bryan Noguchi, Senior Vice President, Media Director
How will television improve over the next five years? It’s not a fair question, right? Improve for whom? Audiences? Networks? Advertisers?
May 05, 2016
Insight