PORTLAND, Ore. – July 27, 2015 – R2C Group announced today that it has been selected as the TV creative and media agency for Blinds.com, the #1 online provider of blinds, shades, shutters, and draperies in the United States. The account was awarded to R2C after a competitive pitch with undisclosed agencies. R2C Group will handle TV brand strategy, TV creative, TV production, and broadcast media planning/buying.
“During the agency selection process, we wanted to find a partner that possessed great storytelling abilities while staying committed to helping us see real results for our business,” said Jay Steinfeld, Founder and CEO of Blinds.com. “R2C Group has not only been a strong creative asset for our team, but shares our passion for experimentation and data-driven testing that will help us continue along our path of success.”
“We are thrilled to be working with Blinds.com to drive traffic, increase sales, and help create overall success,” said Michelle Cardinal, Co-Founder and CEO of R2C Group. “We are seeing clients more interested in a direct marketing methodology that is infused with branding, creative and data analytics. We call it transactional brand building, and we are delighted that clients like Blinds.com see the value in our approach.”
R2C Group’s new marketing campaign for Blinds.com features a family paralyzed by the prospect of replacing their old blinds. In the playful and faux-dramatic commercial, a husband and wife duo learn of Blinds.com from their daughter who explains that the process of revamping their window coverings can be simple, as well as enjoyable. The initial offer in the spot included a “Buy Two, Get The Third Free” promotion, along with a ‘SureThing’ Guarantee.
Blinds.com, owned by The Home Depot, is the world’s largest online window covering store, covering over a million windows a year since 1996. Blinds.com makes ordering custom blinds, shades, shutters and draperies a no brainer with ‘The Window Shopper’ augmented reality iPhone and Android app. Blinds.com also offers installation videos, award winning customer service and a SureFit Guarantee to make buying blinds online surprisingly easy and stress-free. Go online to Blinds.com to shop or call 1-800-505-1905 to speak to one of 100+ blinds experts.