Insights & Updates

Here’s what’s on our minds right now.

Putting Online Video Advertising In Context

It's important to understand that online video and video that is online are not the same, even if they’re intended to accomplish similar objectives.

Insight

Affiliate Marketers Can Do More Harm Than Good, Part 1

If affiliate marketing is part of your paid-search strategy, there is a 29% chance that one of your affiliates is stealing valuable Web traffic by hijacking URLs.

Insight

How to create online video ads that work

Not all online video ads are reaching consumers correctly. Here are some guidelines to consider when developing creative.

Insight