Insights & Updates

Here’s what’s on our minds right now.

As E-Commerce Transforms Business, Agencies Must Follow

Becoming more data oriented is not a simple matter. Data is a culture and a mindset. When it comes to creating a more real-time, data-driven culture, there are a few themes that can be consistently reinforced.

Insight

Programmatic TV Needs A Reboot To Scale

There’s no doubt that TV media planning, buying and measurement will be disrupted by the smart application of technology and data. But unfortunately, programmatic TV in its current form isn’t a big enough step forward.

Insight

How I Accidentally Helped Elect Donald Trump

A year ago when Donald Trump emerged a serious political contender, I noticed how uncannily he followed the infomercial huckster bible I’d help develop two decades earlier.

Insight