Accountable advertising that builds your brand while driving sales.
We call it Transactional Brand Building. It starts with Brand Strategy and Research to hone your target audience profile and develop insights that will help shape your brand and set the stage for maximum consumer response. Next comes the five-step Transactional Brand Building path, using our proprietary MindReader research tool, and a full-day Planning Framework Session. Then we integrate the strategic plan into the proven R2C Group creative process. And finally, our Brand Momentum and Image™ methodology creates a brand-building feedback loop for continuous campaign optimization.