More than a decade ago, we partnered with Bare Escentuals when they first entered the DRTV world, and we are proud to have helped them grow into one of the most successful brands in the beauty world, culminating in being named “Best Infomercial of the Year” in 2009. Their phenomenal growth from direct-to-consumer into retail has made us the go-to company for beauty products, with an A-to-Z beauty roster that includes such well-established brands as Estee Lauder and Murad.

• ERA Award “Best Long Form of the Year” | Bare Escentuals
• ERA Finalist “Best Short Form of the Year, over $50K” | Bare Escentuals
• ERA Finalist “Best Long Form, Beauty” | Bare Escentuals
• New York Festivals Gold Worldmedal “Best Infomercial Production” | Bare Escentuals
• Telly Award Winner “Best Beauty and Cosmetics” | Bare Escentuals

We helped pioneer DRTV in the packaged goods category for mega-marketers like P&G and General Mills, while also partnering with many start-ups to cost-efficiently build their national presence. DRTV campaigns to drive couponing and sampling, and drive-to-retail paired with online strategies can quickly explode brands.

• ERA Finalist “Best DR Radio Campaign” | FRS
• Telly Award Winner “Best Food and Beverage” | General Mills
• W3 Silver Award Winner “Yo Plus TV Offer” | Yoplait

Here’s Johnny! Over the last eleven years we helped build “The Tonight Show with Johnny Carson” into one of the biggest selling DVD sets in history, with sales that have exceeded $100 million dollars and are still growing. When “American Idol” first launched on DVD, they came to us. Other entertainment division clients range from major television networks to iconic celebrities. Our entertainment marketing group can handle everything from product creation, manufacturing, retail and direct distribution, to online reputation management.

• Silver Axiem Award | The Johnny Carson Collection
• Telly Award Winner “Best Infomercial” | Cesar Millan
• ERA Award “Best Celebrity Presenter” | Cesar Millan
• Rosey Award | The Johnny Carson Collection

Pursuing passions. Transforming bodies. Changing lives. And most importantly, building companies. With an experience base of more than 20 years helping launch DRTV mega-brands like Soloflex, Total Gym, Bowflex, NordicTrack, Gold’s Gym, Weider, and many more, our team is the most experienced in the industry at creating legendary fitness and recreation brands. We’ve leveraged this knowledge base to help our clients in the diet industry reach huge new markets.

• Telly Award Winner “Best Fitness” | Nautilus Bowflex
• Telly Award Winner “Best Art Direction” | Weider Power Bells
• ERA Award “Best Short Form, Sports and Fitness” | Icon Fitness – PowerBell
• ERA Award “Best Long Form of the Year, DR Corporate Branding” | Bushnell “Tour V2 Laser Rangefinder”

We’re on the front lines of financial services advertising, and work with the entire spectrum of companies. Whether your target demographic is a sub-prime credit card user or a millionaire, we know how to reach them.

We’re proud to have many “firsts” in this category. One of our clients was the first investment firm to use direct response, and we successfully generated new leads for them. We are the only agency to create a successful infomercial in the health insurance space, for Humana. And we know the ins and outs of working with clients who must meet complicated federal and individual state regulations.

• Telly Award Winner “Best Business-to-Consumer” | Chase

Twenty years ago, our team helped launch the first mega-campaigns for Sears Craftsman tools, and the hardware business has been a part of our DNA ever since. Whether you are direct-selling innovative tools to consumers, or driving to retail, we have the knowledge to explode your business. That’s probably why great companies like Home Depot, Ace Hardware, Positec, Blount, Napa, and many others turn to us.

We have developed a formula for success in selling health services via DRTV. And as a result, we’ve helped transform Humana into one of the most successful healthcare marketers in the country. We took FRS from a startup to a household name. And when Bayer Healthcare first looked to direct-response TV, they chose us.

We work closely with clients to ensure our messaging meets the myriad of regulations and scrutiny this category can bring, while still being creative and compelling.

• ERA Finalist “Best DR Radio Campaign” | FRS “Real Energy w/ Derek Fisher”
• Telly Award Winner “Best Food and Beverage” | General Mills
• W3 Silver Award Winner “Yo Plus TV Offer” | Yoplait
• IN-AWE Award-Gold “Best Healthcare Website” | Align Technology-AligntechInstitute.com
• Telly Award Winner | Cancer Treatment Centers of America

The housewares category has been the most successful in the history of direct response advertising. And our heritage goes all the way back. Whether you need help selling direct to consumer, or driving to retail, we’re the go-to agency. We have always had numerous quality brands on our roster of clients, and have done more successful spots and infomercials for more household products than anyone else in the business.

• ERA People’s Choice Award “Best Long Form of the Year” | Euro-Pro Shark Navigator
• Telly Award Winner “Best Retail” | Overstock.com
• Telly Award Winner “Best Packaged Goods” | Applica
• Telly Award Winner “Best Household Products” | KitchenAid
• ERA Finalist “Best Long Form, Housewares” | Euro-Pro Shark Navigator
• ERA Finalist “Best Use of Online Video” | Euro-Pro Shark Navigator “How to Shark”

Marketing to kids is a unique niche, and we’re experts at maneuvering through the challenges in marketing to children. With this specialization, we can provide targeted creative and media services to a constantly changing market.

We meet all COPPA (Children’s Online Privacy Protection Act) and CARU (Children’s Advertising Review Unit) regulations. And we know how to use longer formats to generate revenue to cover the cost of your advertising while driving retail sales.

Smile! We’ve created hit campaigns for a wide variety of branded retail and direct-to-consumer dental products and dental practices, including cosmetic/aesthetic dentistry. Our work fuels patient awareness and education, builds brand equity, generates dentist referrals, increases patient appointments, and drives revenue and profit.

• ERA Finalist “Best Short Form, Health” | Den-Mat Lumineers
• W3 Silver Award Winner “Aligntechinstitute.com” | Invisalign
• Telly Award Winner “Best Beauty and Cosmetics” | GO SMiLE

We’ve established strong relationships with both innovative and well-known packaged goods clients in the pet category. When they want to increase their retail sales, they come to us for our expertise in creating effective coupon and rebate programs. We know how to drive web visits, decrease cost-per-download, stimulate trial, and successfully boost long-term sales.

• Gold Omni Award “Best Writing” | World’s Best Cat Litter
• Yahoo’s 2010 “Most talked-About Commercials” | World’s Best Cat Litter

Direct-response TV offers more time to explain and sell complex technology products, and our team has been at the forefront of marketing technology for over 20 years. Years ago, we helped introduce the cell phone, the DVD player, and online services via DRTV, and as technology evolves, we continue to help marketers sell complex products to expanding markets.

• ERA Award “Best Short Form Variety” | Nintendo – Wii Fit
• Telly Award Winner “Best Campaign” | Vonage
• Telly Award Winner “Best Children’s Audience” | Nintendo

You’ll recognize many well-known brands among our clients who cater to the senior population. We understand that capturing a seasoned customer is different from enticing the younger crowd. The creative needs to reflect an empathy with the values and motivators of this demographic, and our media division knows just how to reach the older demographic.

We are the undisputed leader in direct-to-consumer sales, with an intimate knowledge of the efficiencies in this area. Our agency has been completely designed around optimizing response, with departments to assist our clients through every facet of building direct-to-consumer sales capabilities.

Our D2C specialists continually improve response and help drive client sales through high-quality TV, online and mobile advertising. We have achieved phenomenal success for our clients in all formats – from creating and placing ads that incite response, to fostering mutually beneficial customer experiences, and finally to effective order fulfillment.

This is our fastest-growing practice; and for good reason. Retail brands like NordicTrack, Yoplait, Downey, Crest, Shark, and Topsy Turvy have discovered that our proprietary systems linking DRTV to retail sell-through can drastically increase their sales while minimizing their media spend. That’s probably why some of the biggest retailers in the world, including Home Depot, JCPenney, Ace Hardware, and many others also come to us for our drive-to-retail expertise.

We know how to combine TV, direct mail, and interactive advertising to drive success for business-to-business products and services. Generating demand in this area often involves long, complex sales cycles. And it can be tough to measure accurately and optimize performance, because you need feedback loops from sometimes disparate sources, such as distributed sales forces. For us, these obstacles are no problem.

We create demand-generation campaigns with clear ROI. Guaranteed sales lead programs. Appointment-setting direct mail. Strategic retargeting programs. Successful campaigns, built for you, all under one roof, by a single team of experts in business-to-business direct-response marketing.

Let’s say your product or service is an expensive, considered purchase. Or your sales cycle involves one-on-one customization. Financial, healthcare, and telecom services are good examples of businesses that operate this way, and we have extensive experience using TV as a powerful tool to generate leads for these clients, by structuring compelling offers to bring potential customers into their database.

Whether your customers need a date, want to lose weight, need to check their credit score, or feel like looking up their ancestors, we have the expertise to help online marketers fuel their growth with acquisition-based advertising.

Our meld of art and science is especially important in this category. While other agencies find it difficult to tie response to performance from specific TV programming, our clients are able to see their exact return on investment, with a single on-demand dashboard that shows them the complete picture.

R2C Group has worked with a variety of dealer networks and franchise organizations, developing response models that help their centralized marketing organizations predict and control sales lead flow. They have profited from our expertise in balancing national and local media to ensure advertising efficiency and maximize profits.

From TV to local online and SEM campaigns to lead-generation Facebook applications, we have helped them optimize their dealer or franchise channels.