TEAM

Tim O’Leary, CEO, Respond2

Tim O'Leary is the co-founder and CEO of R2C Group, the largest independently-owned, full-service advertising agency in the nation.  He has been a visionary voice in direct response marketing for decades, and is considered one of the industry leaders who successfully grew direct response television into an integrated, measurable, multiple-channel advertising medium now embraced by global brands.

He is the recipient of dozens of creative accolades, including the only Clio Award given for the DRTV format. As an industry expert and advocate for ROI-based advertising, Tim has been published in numerous professional periodicals such as Ad Age, Brand Week and Fortune.  Inc. Magazine recognized Tim and his wife and partner Michelle Cardinal the "One of 26 Entrepreneurs We Love" feature.

Tim's first self-penned book on entrepreneurship and management, Warriors, Workers, Whiners, & Weasels, was released by Xephor Press in 2006 and awarded "Best Book of 2006, Business Category" at the Best Books Awards. In his spare time, Tim enjoys fly-fishing at one of his secret lake or river spots, but don't ask him where. He'll never tell.