NEWS

R2C Group Leadership Speaking at ERA Great Ideas Summit

New Orleans, LA – February 2, 2010 –  The direct response world is a complex one that, just like a great campaign, is testing and tuning to find just the right mix for success. As 2009 proved, the role of direct response continues to play a more prominent role in the success of today’s marketing campaigns. For that reason, the executives of R2C Group are actively championing the value of direct response. Chris Peterson, President and Managing Partner of Respond2 and David Savage, Executive Vice President and Managing Partner of Cmedia both will speak at the 2010 ERA Great Ideas Summit held in New Orleans, LA.

On Tuesday, February 2, 1:30 p.m. - 2:30 p.m., Chris Peterson will participate in the roundtable discussion, “The Great Debate: An Open Forum On Online Marketing Best Practices.”  He will be joined by the following participants: David Helmreich - TARGUSinfo, Steve Jillings - Vantage Media, Brian Kelly - Quantivo, Timothy Seward - ROI Revolution and Michael Weisfeld – Business OnLine. This diverse panel will discuss the best practices that each professional practices and espouses. Attendees will learn how to strategically employ techniques used by both groups to drive conversion, revenue and customer loyalty.

On Wednesday, February 3, 10:15 a.m. - 11:45 a.m., David Savage will moderate the roundtable discussion, “Direct Response: The State Of The Union.”  Savage will be joined by the following: Scott Boilen - Allstar Marketing Group, Lynn Hamlin - Livemercial, Maria Kennedy - Discovery Communications, Tim Pearson - Gaiam, and Elliott Segal - Guthy-Renker. This dynamic group of industry veterans will debate the present DRTV landscape and discuss the successes and challenges to come.   

The R2C Group executive management team will be speaking at events throughout the year promoting the value of direct response advertising. To learn more about the R2C Group and its services, visit http://www.r2cgroup.com or send an email to info@r2cgroup.com to receive more information. 

R2C Group, Inc., the largest independently owned, direct response advertising agency in the country, specializes in brand-building accountable advertising. Headquartered in Portland, Oregon, with offices strategically located across the country, R2C Group combines the talent of its creative division, Respond2, and the expertise of its media buying divisions, Cmedia and MMSI (Marketing & Media Services).  Pioneers in branded DRTV production, dovetailed with efficient, high performance media planning, R2C Group’s clients include General Mills, Procter & Gamble, Estee Lauder, Adobe, Philips, The Home Depot, Bare Escentuals, Icon Health & Fitness, Humana Healthcare, Nautilus Bowflex, Euro-Pro, Freescore.com and many others.  More information is available at www.r2cgroup.com.