Heritage

In the beginning...

Founded in 1998, R2C Group literally "started in the basement" of company founders and husband and wife team Michelle Cardinal and Tim O'Leary. The marriage—and business— combined one of the industry's leading creative forces (Tim), with one of the most innovative media forces (Michelle), to create a singular approach toward advertising.  By combining tested direct response techniques with branded advertising methodologies, and a robust technology backbone that allows for precise tracking, R2C has redefined how many clients approach their entire business. The mandate of R2C is simple: make our clients prosper and the agency will prosper.

R2C Group today

Today, Respond2 (creative focus) and Cmedia (media focus) anchor R2C Group, a Portland-based ad agency with offices in Montana, Philadelphia, Rhode Island, and San Francisco.  Additionally, we also have media buying and account management offices in Atlanta, Chicago, Hartford, Los Angeles, and New Jersey.

Our management and creative teams now boast some of the most experienced and talented individuals in the business, with experience spanning media, direct response, and creative brand agencies.  Many of the R2C team are "super agency refugees," who, after playing major roles in massive Madison and Vine type of agencies, now understand the future of advertising demands tangible, measurable results—not just warm and fuzzy creative with a billion impressions that you can't convert.

And this isn't just good copy...It resonates with our clients!  In less than a decade, R2C Group has catapulted, becoming one of the nation's largest independently owned ad agencies, with a client list spanning blue chip, Fortune 100 companies to the nation's most successful direct marketing companies.