Michelle Cardinal and Tim O’Leary have always challenged conventional wisdom. When they founded the agency in 1998, no one believed direct response and brand advertising should be in the same room—let alone the same agency. Now our clients wouldn’t have it any other way. Achieving both goals is now an imperative, not an option.
What makes us unique is that we can achieve both goals simultaneously. We deliver on brand and sales objectives at the same time with the same work. That need requires continuous innovation and total commitment.
We believe that all brand behaviors are important and the way a brand sells is key to how it is perceived. That’s why we created Transactional Brand Building.
CEO + Co-Founder
President + COO
Chief Client Officer
VP, Client Development
EVP + Managing Partner
Chief Creative Officer
Managing Partner, R2C Group + President, MMSI
Managing Director, Digital + CRM
VP, Marketing Analytics
VP, New Business Development
SVP, Brand Strategy + Research
VP, Media Director
207 NW Park Avenue
Portland, OR 97209
727 Sansome Street, Suite 200
San Francisco, CA 94111
121 North Walnut Street, Suite 100
West Chester, PA 19380
931 Jefferson Blvd., Suite 1001
Warwick, RI 02886
Our entire agency is fully committed to these core values.
We innovate. Participate. We’re not afraid to deviate and we empower others to do the same. They zig? We zag. We have courage. To speak. To act. To try. To be. We’re brave. Because being brave is easy when everyone has your back.
We care about the people we work with and the relationships we build. We’re honest, open and receptive to one another. We have mutual respect, from clients to colleagues to vendors. Then we play hard together. ‘Cause having fun at work isn’t a nice-to-have, it’s a must have. And yes, participation counts.
Commit to Excellence
We do whatever it takes, for however long it takes (even when it’s hard). We deliver above and beyond for clients, for investors and, most importantly, for ourselves. And we deliver when others say it can’t be done. We keep learning. Keep teaching. Keep improving. And we raise the bar higher than the moon.
Have A Winning Spirit
We beat the control. Beat the competition. We push ourselves to be the best. We motivate our troops and move in for the win. Because we know that with great competition comes outstanding performance.
Our team is dedicated to caring for each other and for the community. We give our employees the opportunity to complete individual and team-centric fitness goals and wellness programs, in addition to our complete menu of health insurance benefits. We also care for our community by volunteering together to various organizations each year. Recent volunteer and fundraiser events have included:
Central City Concern's Family Housing Program
West Chester Food Bank
Gaits of Harmony
Oregon Food Bank
St. Anthony Foundation
See the R2C Group Culture In Action
Employees enjoy a full suite of health insurance benefits (medical, dental, and vision), employer matched 401K, life insurance, subsidized parking, four weeks of paid time off (to start) plus national holidays off, and competitive market-based compensation.
Planner, Media Planning
You should be passionate about the business and campaign analysis that drives the insights and makes our clients’ businesses successful!
Supervisor, Digital Media
You have a passion for digital media and staying current with the changing landscape and get excited about trying new things!
Associate Director, Media Planning
You are a media expert! You know how to achieve success for our clients, and you help others learn and grow!
Media Buying Supervisor
You come aboard with large agency buying and planning experience! You know what large billings look like and how to manage national buying!
Assistant Planner, Media Planning
You should be passionate about analyzing the numbers that make our business successful!
Associate Director, Paid Social
You know how to motivate people to be their best and you build great relationships internally and externally.
Associate Director, Digital Strategy
You oversee the client’s digital strategy and identify new and relevant opportunities for our clients in the space.
Digital Media Coordinator
As a Digital Media Coordinator in our San Francisco office, your input has a direct impact on business success!
Search Marketing Coordinator
You know Search Marketing but desire to understand and communicate the full value of the channel when combined with DRTV and other digital channels!
Digital Media Coordinator
As a Digital Media Coordinator in our Portland office, your input has a direct impact on business success!
Digital Ad Operations Specialist
You know digital media and how to drive and capitalize on innovation!