About Us

Michelle Cardinal and Tim O’Leary have always challenged conventional wisdom. When they founded the agency in 1998, no one believed direct response and brand advertising should be in the same room—let alone the same agency. Now our clients wouldn’t have it any other way. Achieving both goals is now an imperative, not an option.

What makes us unique is that we can achieve both goals simultaneously. We deliver on brand and sales objectives at the same time with the same work. That need requires continuous innovation and total commitment.

We believe that all brand behaviors are important and the way a brand sells is key to how it is perceived. That’s why we created Transactional Brand Building.


  • PDX
    Portland Headquarters
    207 NW Park Avenue
    Portland, OR 97209
  • SFO
    San Francisco
    727 Sansome Street, Suite 200
    San Francisco, CA 94111
  • PHL
    121 North Walnut Street, Suite 100
    West Chester, PA 19380
  • PVD
    931 Jefferson Blvd., Suite 1001
    Warwick, RI 02886

Our Culture

Our entire agency is fully committed to these core values.


Be Courageous

We innovate. Participate. We’re not afraid to deviate and we empower others to do the same. They zig? We zag. We have courage. To speak. To act. To try. To be. We’re brave. Because being brave is easy when everyone has your back.


Value Relationships

We care about the people we work with and the relationships we build. We’re honest, open and receptive to one another. We have mutual respect, from clients to colleagues to vendors. Then we play hard together. ‘Cause having fun at work isn’t a nice-to-have, it’s a must have. And yes, participation counts.


Commit to Excellence

We do whatever it takes, for however long it takes (even when it’s hard). We deliver above and beyond for clients, for investors and, most importantly, for ourselves. And we deliver when others say it can’t be done. We keep learning. Keep teaching. Keep improving. And we raise the bar higher than the moon.


Have A Winning Spirit

We beat the control. Beat the competition. We push ourselves to be the best. We motivate our troops and move in for the win. Because we know that with great competition comes outstanding performance.


Our team is dedicated to caring for each other and for the community. We give our employees the opportunity to complete individual and team-centric fitness goals and wellness programs, in addition to our complete menu of health insurance benefits. We also care for our community by volunteering together to various organizations each year. Recent volunteer and fundraiser events have included:

Central City Concern's Family Housing Program

West Chester Food Bank

Gaits of Harmony


Oregon Food Bank

St. Anthony Foundation

See the R2C Group Culture In Action


Employees enjoy a full suite of health insurance benefits (medical, dental, and vision), employer matched 401K, life insurance, subsidized parking, four weeks of paid time off (to start) plus national holidays off, and competitive market-based compensation.

  • Supervisor, Media Planning
    R2C Group | Portland, OR

    You know media! You are a strong partner for the Media Planning and Client Services team and you put the needs of our clients first!


  • Technical Project Manager
    R2C Group | Portland, OR

    You are a project management guru and you have a strong interest in technology and how it supports an organization!


  • Planner, Media Planning
    R2C Group | West Chester, PA

    You should be passionate about the business and campaign analysis that drives the insights and makes our clients’ businesses successful!


  • Director, Media Planning
    R2C Group | Portland, OR

    You oversee high level agency billings and are responsible for key client relationships, reporting into the SVP, Media Director!


  • Media Traffic Coordinator
    R2C Group | Portland, OR

    Do you take pride in a job well done? Do you relish details and organization? Do you value strong, meaningful relationships with your co-workers? If you answered “yes” to these questions, you may be a perfect fit!


  • Associate Director, Digital Media
    R2C Group | San Francisco, CA

    You have a passion for digital media and staying current with the changing landscape and get excited about trying new things!


  • Account Executive
    MMSI | Providence, Rhode Island

    You go above and beyond for your client; exceeding their goals and providing excellent service!


  • Media Buyer
    MMSI | Providence, Rhode Island

    You move quickly and efficiently, whether you’re making media buys or connections—or both—isn’t it time to take your goods to a national level?