About Us

Michelle Cardinal and Tim O’Leary have always challenged conventional wisdom. When they founded the agency in 1998, no one believed direct response and brand advertising should be in the same room—let alone the same agency. Now our clients wouldn’t have it any other way. Achieving both goals is now an imperative, not an option.

What makes us unique is that we can achieve both goals simultaneously. We deliver on brand and sales objectives at the same time with the same work. That need requires continuous innovation and total commitment.

We believe that all brand behaviors are important and the way a brand sells is key to how it is perceived. That’s why we created Transactional Brand Building.


  • PDX
    Portland Headquarters
    207 NW Park Avenue
    Portland, OR 97209
  • SFO
    San Francisco
    727 Sansome Street, Suite 200
    San Francisco, CA 94111
  • PHL
    121 North Walnut Street, Suite 100
    West Chester, PA 19380
  • PVD
    931 Jefferson Blvd., Suite 1001
    Warwick, RI 02886

Our Culture

Our entire agency is fully committed to these core values.


Be Courageous

We innovate. Participate. We’re not afraid to deviate and we empower others to do the same. They zig? We zag. We have courage. To speak. To act. To try. To be. We’re brave. Because being brave is easy when everyone has your back.


Value Relationships

We care about the people we work with and the relationships we build. We’re honest, open and receptive to one another. We have mutual respect, from clients to colleagues to vendors. Then we play hard together. ‘Cause having fun at work isn’t a nice-to-have, it’s a must have. And yes, participation counts.


Commit to Excellence

We do whatever it takes, for however long it takes (even when it’s hard). We deliver above and beyond for clients, for investors and, most importantly, for ourselves. And we deliver when others say it can’t be done. We keep learning. Keep teaching. Keep improving. And we raise the bar higher than the moon.


Have A Winning Spirit

We beat the control. Beat the competition. We push ourselves to be the best. We motivate our troops and move in for the win. Because we know that with great competition comes outstanding performance.


Our team is dedicated to caring for each other and for the community. We give our employees the opportunity to complete individual and team-centric fitness goals and wellness programs, in addition to our complete menu of health insurance benefits. We also care for our community by volunteering together to various organizations each year. Recent volunteer and fundraiser events have included:

Central City Concern's Family Housing Program

West Chester Food Bank

Gaits of Harmony


Oregon Food Bank

St. Anthony Foundation

See the R2C Group Culture In Action


Employees enjoy a full suite of health insurance benefits (medical, dental, and vision), employer matched 401K, life insurance, subsidized parking, four weeks of paid time off (to start) plus national holidays off, and competitive market-based compensation.

  • Assistant Planner, Media Planning
    R2C Group | Portland, OR

    You should be passionate about analyzing the numbers that make our business successful!


  • Planner, Media Planning
    R2C Group | West Chester, PA

    You should be passionate about the business and campaign analysis that drives the insights and makes our clients’ businesses successful.


  • Supervisor, Media Planning
    R2C Group | West Chester, PA

    You are passionate about developing insights based on your analysis of the numbers to make our clients’ business successful!


  • Senior Analyst, Marketing Analytics
    R2C Group | Portland, OR

    You are a hands-on person that finds the challenge of analyzing complex and disparate marketing data exciting!


  • Account Coordinator
    R2C Group | Portland, OR

    You want to be a part of something big, and you are willing to do what it takes to grow your career!