About Us

Michelle Cardinal and Tim O’Leary have always challenged conventional wisdom. When they founded the agency in 1998, no one believed direct response and brand advertising should be in the same room—let alone the same agency. Now our clients wouldn’t have it any other way. Achieving both goals is now an imperative, not an option.

What makes us unique is that we can achieve both goals simultaneously. We deliver on brand and sales objectives at the same time with the same work. That need requires continuous innovation and total commitment.

We believe that all brand behaviors are important and the way a brand sells is key to how it is perceived. That’s why we created Transactional Brand Building.


  • PDX
    Portland Headquarters
    207 NW Park Avenue
    Portland, OR 97209
  • SFO
    San Francisco
    727 Sansome Street, Suite 200
    San Francisco, CA 94111
  • PHL
    121 North Walnut Street, Suite 100
    West Chester, PA 19380
  • PVD
    931 Jefferson Blvd., Suite 1001
    Warwick, RI 02886

Our Culture

Our entire agency is fully committed to these core values.

  • C

    Be Courageous

    We innovate. Participate. We’re not afraid to deviate and we empower others to do the same. They zig? We zag. We have courage. To speak. To act. To try. To be. We’re brave. Because being brave is easy when everyone has your back.

  • R

    Value Relationships

    We care about the people we work with and the relationships we build. We’re honest, open and receptive to one another. We have mutual respect, from clients to colleagues to vendors. Then we play hard together. ‘Cause having fun at work isn’t a nice-to-have, it’s a must have. And yes, participation counts.

  • E

    Commit To Excellence

    We do whatever it takes, for however long it takes (even when it’s hard). We deliver above and beyond for clients, for investors and, most importantly, for ourselves. And we deliver when others say it can’t be done. We keep learning. Keep teaching. Keep improving. And we raise the bar higher than the moon.

  • W

    Have a Winning Spirit

    We beat the control. Beat the competition. We push ourselves to be the best. We motivate our troops and move in for the win. Because we know that with great competition comes outstanding performance.


Our team is dedicated to caring for each other and for the community. We give our employees the opportunity to complete individual and team-centric fitness goals and wellness programs, in addition to our complete menu of health insurance benefits. We also care for our community by volunteering together to various organizations each year. Recent volunteer and fundraiser events have included:

Habitat for Humanity volunteer day in Providence, RI.

  • American Red Cross Annual Blood Drive
  • Big Brothers of Ocean State (RI)
  • Central City Concern
  • Chester County Food Bank
  • CHAP, Children’s Healing Art Project
  • Habitat for Humanity
  • Macdonald Center
  • Meals on Wheels
  • Nepal Fundraiser
  • Oregon Food Bank
  • Oregon Humane Society
  • Rhode Island Coalition Against Domestic Violence partnership
  • RI Community Food Bank
  • Solve
  • Syrian Refugees Fundraiser
  • West Chester, PA School Supplies Drive


Employees enjoy a full suite of health insurance benefits (medical, dental, and vision), employer matched 401K, life insurance, subsidized parking, four weeks of paid time off (to start) plus national holidays off, and competitive market-based compensation.

  • Assistant Planner, Media Planning
    R2C Group | Portland, OR

    You should be passionate about analyzing the numbers that make our business successful!


  • Search Marketing Specialist
    R2C Group | Portland, OR or San Francisco, CA

    You no longer believe in last click attribution and want to be a part of the new age of attribution measurement and optimization.


  • Search Marketing Coordinator
    R2C Group | Portland, OR

    You have a passion for search but desire to understand and communicate the full value of the channel when combined with DRTV and other digital channels.


  • Digital Media Coordinator
    R2C Group | San Francisco, CA

    You are smart, passionate, analytical, ambitious, outgoing, patient and proactive in everything you do to stay ahead of the game.


  • Jr. Market Research Analyst
    R2C Group | Portland, OR

    You have experience working with data to tell a story that gets people excited and are passionate about advertising!


  • Account Director
    R2C Group | West Chester, PA

    You demonstrate confidence and authority, and you make sure that you and your team exceed client expectations!


  • Producer
    R2C Group | Portland

    As a Producer, you are calm, confident, passionate and most importantly, have a proven track record to display, showing how you operate.


  • Marketing Analytics Director
    R2C Group | Portland, OR

    The Director of Analytics will be responsible for the identification and development of analytic solutions to support strategic media planning efforts within organization on behalf of the extensive client base, and manage priorities within this work. This role will require leadership skills within the department and for clients. You are a team player who can manage and integrate with other organizational leaders. This role will often require the ability to communicate (written and verbal) complex ideas simply in a fast paced environment with cross-functional team members. You have the ability and desire to constantly be learning about new tools and new approaches. Responsible for working and understanding various data sources, including online and offline advertising data, website tracking data, and consumer demographic and behavioral data.

    The core of this position will be an additional leader within the analytics practice to establish consistent and scalable measurement strategies and execution across the client base. The Analytics Director will work closely with the Clients, Account Directors, and Media Directors to translate business objectives and campaign ideas into an actionable measurement plan, including ensuring the team has the right data/tools in place to measure and optimize against campaign goals.

    This position will be responsible for defining staffing needs and management of analysts to scale the defined measurement process and strategies and to facilitate consistent measurement and data reporting processes across multiple campaigns.


  • Group Account Director
    R2C Group | Portland, OR

    You are a leader! You oversee high level agency billings and are responsible for key client relationships. You’re involved with new business, and support agency growth and achieving financial targets. You demonstrate confidence and authority as the day-to-day voice of the agency team. You are tenacious, outgoing, patient and proactive in everything you do to stay ahead of the game. You have a high level of traditional media and cross-functional, multi-channel planning expertise.

    Additionally, you thrive in helping to mentor others to be successful and you have experience developing performance plans and can effectively and positively engage a team of direct reports. You are very passionate about people, and your ability to lead and inspire is a foundational value for your success within your role.