What We Do

R2C Group links strategy, creative and production with dynamic media buying and advanced analytics to deliver on both sales and branding goals, simultaneously, without compromise or trade-off. We call our approach Transactional Brand Building. It's proven. It works.

Strategy
Creative
Media
Analytics

It’s all about being intentional. Before we set a course of action, we use research and brand strategy to develop insights, refine your target audience and shape your brand.

By following our Transactional Brand Building path we can systematically set the stage for success. We have a suite of proprietary tools and methodologies designed to discover everything we need to know about the category, your business and your audience. Armed with insights and knowledge, we can then develop a powerful and actionable strategy. We have proven that the more we do upfront, the better the results will be on the backend. Measure twice; cut once.

Creative

We bring strategies to life and objectives to fruition. We use every form of expression to drive success through all channels. From TV to digital to mobile to print to out of home, we always brand and we always sell. We do not compromise on results.

Media

We are a seasoned media powerhouse with over 50 media buyers and planners on both coasts. We have an unbeatable ability to achieve the maximum results for every marketing dollar. Utilizing long-standing relationships, media-buying clout, extensive knowledge of the marketplace and advanced proprietary technology, we are consistently able to outperform the industry. Delivering on ROI and Brand objectives at the same time, our planners craft innovative multi-channel media strategies unique to each and every client. And we’re tenacious. We don't rest on our laurels. We don't rest on results. We don't rest, period.

Analytics

R2C Group is the only agency that employs advanced measurement to both your target audience and sales attribution. ConsumerID, our proprietary audience segmentation and measurement solution, uses your customer data to first define discrete segments in your current database. This tool then directly activates each segment into TV and digital media. You know with high confidence who your customer is and where to find more of them. WaveCast, our proprietary results measurement and analytics solution, determines sales attribution at the network, day part, and program level – far beyond the immediate “spike” of response. You see exactly which components of your media plan deliver the most sales. By using ConsumerID and Wavecast in concert, you know precisely how to grow with new customers while ensuring strong business results every step of the way.

Strategy
Because R2C Group is the only company of its kind, it is nearly impossible to explain in words. The best way to understand who we are is to visit one of our four offices. The second best way is to watch this short film. You'll quickly see the three things that make us a powerful marketing partner:
  • a methodology that drives brand and sales simultaneously
  • our superior media optimization approach
  • an end-to-end integrated structure built for speed-to-success
Have a look. It'll only take about a minute and a half.
 
Because R2C Group is the only company of its kind, it is nearly impossible to explain in words. The best way to understand who we are is to visit one of our four offices. The second best way is to watch this short film. You'll quickly see the three things that make us a powerful marketing partner:
  • a methodology that drives brand and sales simultaneously
  • our superior media optimization approach
  • an end-to-end integrated structure built for speed-to-success
Have a look. It'll only take about a minute and a half.

Our Work

Our work has generated billions in sales and shaped dozens of brands. Even in the most challenging categories, our clients have experienced transformational growth.

Our latest insights & updates

Forget Everything You Know About Your Customers

We marketers love to imagine our customers. We want to see them, understand them and get inside their heads. Who knew that for decades these efforts have been suppressing business results?

Insight

OTT: Is It TV Or Digital?

OTT (over-the-top content) is racing ahead in relevance and frequency, and there’s no signs of it slowing down anytime soon, which might be to the advertising industry’s chagrin. So here’s the question: Is it TV or is it digital?

Insight